International Expansion can be exciting, daunting, and extremely risky at the same time. It’s where many good SaaS companies fail.

Our approach is to peel back the layers and truly understand your product and services, and how this can and will translate to the local audience in APAC markets.

“What keeps you up at night about your regional expansion?”

We ask this question to CEOs and Founders we work with, to get closer to the expectations or root concerns we are looking to help solve through expansion. Sometimes the answer is well-defined, sometimes it’s ambiguous and we need to take a step back and break it down into something actionable.

Some of the missteps we’ve seen have been:

• Assumptions from the US/EU/AU don’t end up translating locally

• Early hires are made too soon, or in the wrong roles

• Sales cycles, pricing and buyer expectations differ materially

• Partners are chosen without any local validation

• Founders lack a trusted local voice to pressure-test decisions

With over 20 years of experience in growing ASX-listed companies and startups across the US and Australia, we exist to help reduce these risks associated with regional expansion. We can’t say we’ve seen it all, but we’ve seen a lot and can help you accelerate growth through experience.